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124 Inquiries and $189K in Sales from “Sustainable Style” Direct Mail Campaign
The Challenge
GreenStep Flooring wanted to boost sales for its eco-conscious flooring line, but traditional channels weren’t resonating with their target: health- and design-conscious homeowners. They needed to stand out while promoting their sustainable values in a crowded market.
The Strategy
OMNI reach designed a clean, minimalist postcard that visually echoed GreenStep’s brand: natural textures, soft palettes, and a clear headline. The message centered on eco-friendly flooring that’s safe for kids and pets, using renewable materials and non-toxic finishes. The campaign targeted single-family homeowners aged 30–55 in upper-income zip codes. A QR code allowed instant booking of in-home estimates or showroom visits. Facebook and Google ads mirrored the mailer for brand consistency.
The Results
The campaign mailed 8,100 postcards and drove 96 QR scans and 124 total inquiries. That generated $189,300 in new sales, primarily from bundled projects or full-home renovations. With a total ROI of 1,328%, the campaign exceeded all quarterly expectations.
Key Takeaways
Simple, clean visuals helped the brand stand out in a cluttered mailbox
QR scheduling made it easy for high-intent leads to take action
AI targeting ensured alignment with sustainability-conscious households
Eco-benefits (health, safety, renewables) resonated with families and designers alike
Customer Reviews
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