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129 Installs Booked from “Charge at Home” Postcard Campaign
The Challenge
A residential EV installation company wanted to increase bookings among new Tesla and EV owners. Their previous efforts with Yelp ads and paid search were expensive and inconsistent, often producing tire-kickers instead of buyers.
The Strategy
OMNI reach launched a clean, modern direct mail campaign targeting households with recent EV purchases or charging station interest. The postcard offered fast, certified installs and featured a technician at work — building trust. The offer included a QR code for instant scheduling and was reinforced by synchronized Facebook and Google ads showcasing system compatibility (Tesla, Rivian, Ford) and local 5-star reviews.
The Results
Out of 11,200 postcards mailed, the campaign brought in 181 QR scans and completed 129 installations. Total revenue reached $158,750, with a 948% ROI. The campaign booked out the installer calendar within three weeks and expanded into commercial contracts.
Key Takeaways
Messaging focused on trust, speed, and compatibility — not just price
QR booking simplified the path from curiosity to conversion
OMNI reach’s AI targeting locked in high-EV-density zip codes
Follow-up ads kept the offer top of mind during decision cycles
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.