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13 Families Closed on Homes After “You Can Own Your Home” Campaign
The Challenge
A real estate brokerage wanted to connect with young families stuck in the rental cycle. While the market was full of buyer interest, their digital leads weren’t converting—too many tire-kickers and no-shows. They needed a high-trust, high-conversion approach to reach financially ready families.
The Strategy
OMNI reach deployed a high-energy direct mail campaign using vibrant colors and a clear message: “Renting? You Can Own Your Home!” The card targeted family households using AI filters for school-age children, rental duration, income range, and household growth. A QR code allowed instant appointment booking, and ads on Google and Facebook reinforced the offer. Families who scanned were routed to a friendly, mobile-first landing page where they could schedule a call or get pre-qualified.
The Results
The brokerage mailed 10,100 postcards and received 74 QR responses. 13 of those leads closed on homes, generating $1,165,000 in sales volume and delivering an ROI of 1,187%. Many buyers mentioned they hadn’t realized how close they were to qualifying until they saw the card.
Key Takeaways
Simple message + bright design helped it stand out in a crowded mailbox
OMNI reach AI narrowed targeting to family-ready households
QR scheduling removed friction and improved lead-to-show ratios
Campaign produced serious, high-value leads with strong close rates
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.