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212 Signups Generated from “30 Days. One New You.” Campaign
The Challenge
A local gym wanted to fill its 30-day transformation program with new members. Their online ads had stalled, and social media was generating likes—not leads. They needed a way to motivate inactive locals to join without offering steep discounts.
The Strategy
OMNI reach launched a bold postcard campaign headlined “30 Days. One New You.” The card emphasized habit-building, coaching, and results. It was sent to health-conscious zip codes filtered by gym membership lapsed status and online fitness interest. A QR code linked to a landing page to join the challenge. Facebook and Google ads delivered consistent follow-up for visibility and conversions.
The Results
10,300 postcards went out and produced 291 QR scans. 212 people signed up for the challenge, generating $63,600 in revenue from initial fees and membership upgrades. The campaign yielded 812% ROI, with many challenge members converting to long-term clients.
Key Takeaways
“Challenge” framing motivated action more than traditional memberships
OMNI reach AI ensured postcards landed in the right homes
QR code and progress-tracking pitch helped close higher-ticket clients
Ads and mail combined created a strong fitness brand impression locally
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.