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Auto Appearance Center Increases New Business with Postcard and Ad Campaign
The Challenge
This auto appearance center wanted to increase their detailing and paint protection bookings heading into spring. Their previous digital ads weren’t generating enough quality inquiries and didn’t create local visibility. They needed a strategy to drive response and remind locals they were the “image experts” for their cars.
The Strategy
They mailed 4,500 bold postcards with a clean layout, sleek vehicle imagery, and powerful headline: “Trust Your Image to the Image Experts.” Each postcard featured a QR code and phone number with tracking. Through OMNI reach SMB, Facebook and Google ads launched the same day, retargeting local drivers and ensuring consistency across every platform.
The Results
They mailed 4,500 bold postcards with a clean layout, sleek vehicle imagery, and powerful headline: “Trust Your Image to the Image Experts.” Each postcard featured a QR code and phone number with tracking. Through OMNI reach SMB, Facebook and Google ads launched the same day, retargeting local drivers and ensuring consistency across every platform.
Key Takeaways
Auto owners respond to sleek visuals and credibility-building headlines
OMNI reach SMB increased exposure across devices without increasing work
Multi-platform tracking made it easy to measure ROI
This campaign had the best lead quality of any they’d run in the past year
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.