Personal Injury Law Firm Adds 40+ Clients with “Entitled to Compensation” Campaign
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Personal Injury Law Firm Adds 40+ Clients with “Entitled to Compensation” Campaign
The Challenge
This law firm wanted to increase consultations for personal injury, medical malpractice, slip and fall, and auto accident claims. Their goal was to reach individuals unsure of their rights and offer clear, confident messaging around entitlement to compensation.
The Strategy
They mailed 5,100 postcards with a strong legal headline — “Have You Been Injured? You May Be Entitled to Compensation.” They reinforced credibility by showcasing their $200M+ recovered statistic and offered a free consultation. The postcard included visual categories to help recipients identify their case type and used a QR code to quickly request an evaluation. OMNI REACH targeted recent ER visit clusters, zip codes with high accident rates, and demographics commonly involved in injury claims. Google and Facebook ads replicated the same message and design.
The Results
The campaign generated 60 total responses — 41 retained clients and 19 consults or QR submissions. The projected claim value exceeded $660,000. Paid ad campaigns added over 15,000 impressions and 286 total clicks.
Key Takeaways
Educational headlines convert well in legal mail — “You may be entitled…”
Client types who don’t yet realize they qualify were most responsive
Showcasing firm authority ($200M recovered) built trust instantly
Response rates were highest in urban accident-prone zip codes
Customer Reviews
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