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Homeowner Avoids Foreclosure and Sells for Cash in 5 Days
The Challenge
A real estate investor wanted to target homeowners behind on payments, offering a quick cash sale to avoid foreclosure. The challenge was connecting with these homeowners before they went to traditional agents or other investors. Previous outreach methods like email marketing had little success.
The Strategy
OMNI reach deployed a bold direct mail campaign with the message: “Avoid Foreclosure — Sell Your Home for Cash Today.” The postcard was mailed to homeowners facing distress signals (e.g., “For Sale” or tax liens). It emphasized “No Fees, Close in Days” and included a QR code to request a confidential offer. Facebook and Google ads reinforced the same message to build visibility.
The Results
7,500 postcards were mailed, resulting in 112 QR code scans and 7 closed homes, totaling $470,000 in sales volume. The ROI came in at 1,245%, with all homes closed in under a week. The majority of clients were able to avoid foreclosure and move forward with a cash offer in hand.
Key Takeaways
The bold message of “Avoid Foreclosure” created an urgent response
AI targeting ensured only relevant leads were mailed, increasing conversion rates
QR code provided an easy path to action for time-sensitive homeowners
Facebook and Google ads helped build authority and trust for leads
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.