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72 Emergency Calls Booked from 24/7 Plumbing Campaign
The Challenge
A plumbing and water heater repair company needed a faster way to generate emergency service calls. Despite good local visibility, their online ads weren’t converting quickly enough — and too many urgent leads were going to competitors.
The Strategy
OMNI reach launched a high-intensity emergency response campaign using bold direct mail paired with retargeted digital ads. The postcard used aggressive red tones, real-service icons, and urgent messaging: “Burst Pipe? Don’t Wait!” QR codes led straight to a “Need Help Now?” mobile booking form. Facebook and Google ads mirrored the urgency and appeared within hours of the postcard landing.
The Results
Out of 7,800 postcards, the campaign drove 95 QR responses and 72 emergency jobs, resulting in $61,200 in revenue from pipe repairs, drain clearing, and water heater installations. ROI reached 992%, and several customers upgraded to long-term service plans.
Key Takeaways
24/7 positioning built instant trust during high-stress moments
OMNI reach’s timing and audience filters prioritized urgent homeowners
The QR booking system made it easy to get help with one tap
The campaign improved both call volume and same-day job rate
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.