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Car Accident Law Firm Adds $610K in Claims with Postcard + Ad Combo
The Challenge
A personal injury law firm wanted to reach auto accident victims who needed representation for medical compensation, insurance negotiation, and litigation. Their goal was to build immediate trust and drive calls for free consultations using a “You Don’t Pay Unless We Win” model.
The Strategy
The firm mailed 4,900 postcards with a striking headline: “Been in a Car Accident? We Work for Victims.” It paired this with bold visuals — a gavel and a damaged vehicle — and a clear CTA. The card highlighted their contingency model and included a free consultation. OMNI REACH’s AI segmentation targeted recent movers, ER visit zip codes, and high-traffic accident areas. Paid digital ads on Facebook and Google repeated the “You Don’t Pay Unless We Win” promise.
The Results
The campaign generated 57 total responses — 44 tracked calls and 13 QR scans to a consultation form. The firm signed 38 new cases, projected to bring in over $610,000 in settlements. The Google/Facebook ads delivered 15,900+ impressions and 289 clicks.
Key Takeaways
Clear value-driven messaging performed well with recent accident victims
OMNI REACH’s AI audience modeling helped identify high-intent claimants
“No Fee Unless We Win” & free consult created high-response urgency
Highest case volume in 6 months attributed to this integrated campaign
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.