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Car Dealership Sells 18 Vehicles with Direct Mail + Ad Retargeting
The Challenge
This family-owned dealership was running aggressive web ads, but conversions were falling short. Despite offering great deals on both new and used vehicles, they struggled to generate qualified foot traffic to their lot. They needed a campaign that would spark action from buyers — especially those with financing challenges.
The Strategy
The team launched an OMNI reach SMB campaign with 6,800 postcards mailed to local residents. The messaging focused on “Perfect Car” and “Unbeatable Deals,” reinforced with a $500 discount incentive. Cards were mailed the same week retargeting ads launched across Facebook and Google, helping them build local visibility fast.
The Results
The postcard campaign produced 45 total responses, 36 from phone calls tracked directly through the number printed on the card. The dealership sold 18 vehicles (10 used and 8 new), generating $147,000 in gross sales within 30 days. Google and Facebook ads contributed over 260 clicks and 20,000+ impressions.
Key Takeaways
Incentives and clean, bold messaging outperform overly complicated offers
Mail + digital combo generated faster walk-ins than paid search alone
OMNI reach SMB allowed full tracking across all touchpoints
Revenue generated in one month was 5x the campaign cost
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.