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Chiropractor Boosts Patient Loyalty With Free Birthday Adjustment Postcard
The Challenge
This chiropractic office wanted to reactivate existing patients and reward loyal ones with a birthday gift. They had never used birthday outreach before and were looking to fill low-volume days mid-month with a thoughtful offer.
The Strategy
They mailed 3,500 personalized birthday postcards offering a free chiropractic adjustment. The design featured celebratory visuals and a bold “Free Adjustment” headline. OMNI reach SMB launched digital ads on Google and Facebook simultaneously to reinforce the offer and track clicks and calls from the birthday list.
The Results
The campaign generated 24 total responses, 18 by tracked phone call. 15 birthday adjustments were redeemed and 9 converted into follow-up treatment plans and recurring visits. Revenue totaled $11,200. Digital ads brought in 12,800 impressions and 168 clicks.
Key Takeaways
Birthday marketing improves retention and builds long-term loyalty
OMNI reach SMB made it easy to deliver personalized outreach with measurable ROI
Free adjustment offers generated more reactivations than seasonal promos
Practice reported highest reactivation rate of the past two quarters
Customer Reviews
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