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Cleaning Service Increases Subscriptions With 20% Off Postcard & Digital Campaign
The Challenge
This cleaning company wanted to drive recurring subscriptions for their weekly and biweekly cleaning services. They had tried email campaigns and Google ads, but they were looking for a solution that provided tangible, trackable results with long-term potential for growth.
The Strategy
They mailed 5,200 postcards offering 20% off for new weekly or biweekly cleaning subscriptions. The design emphasized easy-to-read pricing, the simplicity of service, and included a QR code for instant booking. OMNI REACH AI helped target the right customers, including families, working professionals, and busy households. The postcard also featured a clean, modern design that matched their brand’s aesthetics.
The Results
The campaign generated 30 total responses, including 24 tracked phone calls and 6 form submissions through the QR code. The company booked 18 new subscriptions, totaling $21,100 in revenue. OMNI ads produced 15,600 impressions and over 210 clicks.
Key Takeaways
The use of QR codes made signing up for services quick and easy for busy customers
OMNI REACH’s AI-driven targeting ensured that they reached the most relevant leads, improving lead quality
Recurring revenue generated from the campaign boosted profits and customer retention
This was the most successful campaign for them in the last 6 months, both in terms of response rate and ROI
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.