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Dance Studio Books 42 New Students With Free Class Postcard Campaign
The Challenge
This youth dance studio wanted to boost spring enrollment for its beginner ballet and tap classes. Their biggest obstacle was awareness — many families simply didn’t know they existed. They needed an energetic, affordable campaign that would get attention and prompt moms to call.
The Strategy
They mailed 5,100 postcards to parents of children ages 4–12 with offers for a free ballet and free tap lesson. The bright design and large “Now Enrolling” banner stood out in mailboxes. OMNI reach SMB simultaneously launched Facebook and Google ads to reinforce visibility and track clicks and calls.
The Results
The campaign delivered 42 total responses, including 34 calls tracked via the postcard. They enrolled 30 new students in regular weekly classes, generating $18,700 in revenue. Many parents purchased 3-month packages. Ads generated over 15,000 impressions and 234 total clicks.
Key Takeaways
Bright, colorful messaging works best for youth arts and enrollment campaigns
OMNI reach SMB made it simple to sync offers across digital and direct mail
Free class offers helped remove enrollment friction and built trust
Campaign outperformed previous flyer and social-only promotions by over 50%