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Debt Relief Company Increases Leads 25% with Targeted Postcard Campaign
The Challenge
This debt relief company wanted to reach more middle-income households who were struggling with their bills but had not yet taken steps toward getting debt relief. They were looking for a clear and direct offer that would lead to immediate consultations and ongoing support.
The Strategy
They mailed 5,300 postcards with the headline “There’s Still Time to Be Debt Free”, promoting free consultations and no credit impact. The offer was clear and simple: consumers could speak to a certified advisor without any obligations. OMNI REACH, powered by AI, helped them target prospects who were actively looking for solutions to their financial struggles. The postcards included a QR code that led directly to the consultation scheduling page, making the process as easy as possible for potential clients.
The Results
The campaign generated 34 responses — 26 tracked calls and 8 QR code submissions. The company secured 28 new consultations, totaling $18,900 in revenue. OMNI ads produced 16,400 impressions and 220 clicks, driving potential clients to schedule their consultations.
Key Takeaways
No upfront fees and free consultation messaging attracted immediate interest from individuals seeking relief
OMNI REACH’s AI-driven targeting helped pinpoint people actively looking for debt solutions
QR codes improved conversion rates and led to a seamless booking experience
This was their most successful campaign to date, outperforming previous efforts
Customer Reviews
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