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Dental Esthetics Provider Increases Leads with Postcard and Digital Marketing Campaign
The Challenge
This dental esthetics provider wanted to boost consultations for their esthetic dental services, particularly in the areas of veneers, crowns, and whitening. They needed a campaign that would clearly highlight their strength in providing aesthetic results that not only improve appearance but also provide long-lasting functionality.
The Strategy
They mailed 5,300 postcards with the headline “Strength Meets Esthetics”, promoting their FCZ anterior and multilayered options for customers looking for predictable and beautiful results. The postcards included QR codes for easy access to booking consultations and learning more about their prep guide. OMNI REACH, powered by AI, helped target individuals who had been researching dental esthetics and were ready to take the next step. Digital ads ran alongside the mail campaign to reinforce the message and drive further engagement.
The Results
The campaign generated 28 responses — 20 tracked phone calls and 8 form submissions via the QR code. They secured 22 new consultations, totaling $21,000 in revenue. OMNI ads delivered 16,200 impressions and 235 clicks, leading to increased engagement with the online booking system.
Key Takeaways
Clear, direct messaging with a professional visual appeal drove conversions
AI-driven lead generation helped identify high-value prospects ready for esthetic dental procedures
QR code integration increased conversion rates by making it easy for leads to schedule consultations immediately
This was the most successful postcard campaign for this provider to date, showing strong engagement across both print and digital channels
Customer Reviews
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