Huge Savings Await – Don’t Miss Out!
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
Direct Mail Campaign Drives High-Intent Leads for Local Business Loan Provider
The Challenge
In the competitive financial services market, this business loan provider was struggling to reach high-quality prospects in their area. Most of their recent digital-only campaigns were yielding low-conversion leads and wasting sales time. They needed a marketing strategy that could drive response from small business owners actively seeking capital — and do it affordably.
The Strategy
Using OMNI reach SMB, we deployed a hybrid campaign that started with 7,500 postcards sent to verified small business mailing lists. The postcard offered a waived application fee, direct phone number, and compelling urgency language. Once cards were mailed, ads launched automatically on Google and Facebook with matching visuals and tracked clicks to the application form.
The Results
The campaign received 63 total responses, including 47 tracked phone calls and multiple form submissions. Out of those, 16 businesses were approved and funded, generating $58,500 in revenue from application and processing fees. Facebook and Google ads drove a combined 389 clicks. This was their most successful new client campaign in two years.
Key Takeaways
Offers with clear financial incentives increase conversions from postcards
Business owners respond to physical mail better than B2C leads
OMNI reach SMB made campaign management easy with synced digital ads
Real-time ROI tracking helped the lender scale confidently in new zip codes
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.