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Emergency Pothole Repair Company Increases Service Calls by 60% with Rapid Response Campaign
The Challenge
This emergency asphalt company wanted to generate rapid leads from municipal, commercial, and residential clients in urgent need of pothole repair. Their goal was to emphasize fast response times, fully licensed services, and residential + commercial availability.
The Strategy
They mailed 3,900 postcards with the headline “Potholes Can’t Wait. Neither Should You.”, using a bold red design to demand attention. The cards included an emergency repair callout, before/after photos, and a QR code that led to a fast booking form. OMNI REACH’s AI targeting engine identified the top zip codes with high reports of road surface damage. Google and Facebook ads mirrored the offer with consistent creative.
The Results
The campaign generated 42 total responses — 36 tracked calls and 6 QR form submissions. They secured 30 new service contracts, generating $17,000 in revenue. OMNI ads delivered 14,100 impressions and 217 clicks, contributing to call volume and web bookings.
Key Takeaways
Urgency-driven messaging and visual damage cues were highly effective
AI-based list targeting helped reach decision-makers in commercial and municipal markets
QR integration streamlined fast repair scheduling
ROI exceeded expectations and led to the planning of additional seasonal campaigns
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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