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Estate Law Firm Books 12 Clients With Educational Postcard Campaign
The Challenge
This estate planning firm wanted to increase awareness of their services and reach responsible adults preparing for future asset protection. Their website traffic was consistent, but lead-to-call conversion was low. They needed a new way to build trust and generate phone consultations.
The Strategy
OMNI reach SMB launched a 4,600-piece postcard campaign targeting middle- to upper-income homeowners. The messaging — “Plan Today for Peace of Mind Tomorrow” — focused on security, family, and expert guidance. Google and Facebook ads launched in parallel to reinforce the message across devices. Calls and clicks were tracked from every touchpoint.
The Results
The firm received 28 total responses, including 20 tracked phone calls and 8 online inquiries. They closed 12 estate plan packages and 2 trust revisions, generating $19,800 in revenue. Google and Facebook combined for 15,600 ad impressions and over 200 clicks.
Key Takeaways
Calm, professional branding improves conversions in trust-based legal fields
OMNI reach SMB provides trackable lead acquisition across mail and digital
This campaign outperformed past newsletter and email efforts by over 50%
It helped reintroduce the brand to leads who had been inactive for years
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.