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Esthetic Dental Lab Generates $43K in Case Value Using Anterior-Only Direct Mail Campaign
The Challenge
A dental lab specializing in esthetic crown and bridge work wanted to attract high-value practices offering anterior cases and demanding hand-layered craftsmanship. Their objective was to increase case submissions from private cosmetic-focused dentists and high-end DSO groups.
The Strategy
They mailed 3,200 postcards with a clean, elegant design showcasing a high-resolution image of anterior restorations and the line “Flawless Anteriors. Delivered.”. The messaging emphasized esthetic precision, hand-layered technique, and clinical predictability. QR codes linked to a gallery and prep guide, while OMNI REACH AI identified dentists submitting esthetic units and attending CE courses on smile design. Google and Facebook ads drove additional visibility around anterior crowns and multilayered options.
The Results
The campaign generated 12 new active doctors with 22 total consults, resulting in $43,000+ in billable cases in the first 90 days. Ads delivered over 11,000 impressions and 183 clicks, mostly to the lab’s anterior photo gallery and starter kit request form.
Key Takeaways
Messaging emphasized precision, beauty, and craftsmanship — not price
Clean design matched the quality tone of the esthetic service
QR code to photo gallery drove credibility and interest
Campaign ROI was 3.8x higher than past implant-driven outreach
Customer Reviews
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