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FitFusion Adds 142 New Members with “Bring a Friend” Promo Postcard
The Challenge
FitFusion needed to increase memberships in a highly competitive fitness market. While digital ads brought some traffic, most conversions came through referrals — and they wanted a way to scale that momentum without relying on in-gym signage or outbound calls.
The Strategy
OMNI reach launched a referral-driven postcard campaign encouraging current members to “Bring a Friend” in exchange for a free month. AI targeting ensured postcards landed in neighborhoods with active gym members and high social activity. Each postcard included a QR code that led to a simple redemption form, which was also tracked for digital ad follow-up on Facebook and Google.
The Results
7,200 postcards were mailed. The campaign generated 218 QR scans and 142 new memberships — either from new sign-ups or existing members who referred friends and locked in renewals. The campaign delivered $56,800 in total new member revenue and achieved an ROI of 1,052%.
Key Takeaways
High-energy visuals and social proof (referrals) created a fast response
QR redemption made it easy to claim and track free month offers
Most new sign-ups came from households within a 3-mile radius
Google/Facebook retargeting helped convert leads who saw the postcard but delayed action
Customer Reviews
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