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Flooring Brand Closes $144K in Pet-Friendly Sales with Targeted Mailer
The Challenge
GreenStep needed to reach pet owners frustrated with scratched, damaged, or hard-to-clean flooring. Their digital ads were underperforming, and showroom traffic was down. They needed a targeted approach to showcase their specialty product line.
The Strategy
OMNI reach launched a postcard campaign focused on durability and cleanliness — two pain points for pet owners. Using behavioral targeting, mailers went to dog- and cat-owning households based on online shopping behavior and vet clinic proximity. The creative featured a warm pet-forward design with a strong QR code CTA offering a free pet-proof flooring quote. Matching Facebook and Google ads mirrored the postcard for multi-channel lift.
The Results
8,700 postcards were mailed. The campaign generated 132 QR scans and 98 qualified consultations. The campaign closed over $144,100 in sales, driven by full-room reflooring and scratch-resistant upgrades. The return on investment reached 1,184%.
Key Takeaways
Messaging focused on real-life pet challenges (scratches, messes, odor) converted well
QR quotes eliminated appointment friction
Audience targeting ensured ads and cards hit high-intent homes
Campaign helped reposition GreenStep as a premium pet-home solution provider
Customer Reviews
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