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FreshFold Converts 129 High-Value Clients with First-Time Offer Campaign
The Challenge
FreshFold, a premium dry cleaner, wanted to expand its delivery service in affluent neighborhoods but needed to overcome perceptions of high cost and inconvenience. They needed a clean, upscale campaign that would drive real bookings and introduce the brand to style-conscious professionals.
The Strategy
OMNI reach developed a minimalist, premium postcard with a powerful first-time incentive: 25% off the first order. Messaging focused on eco-friendly cleaning, 24-hour turnaround, and delivery convenience. The campaign targeted households based on income, frequency of dry cleaning, and time-stressed professions. A QR code led directly to a booking portal, and Facebook/Google ads reinforced brand aesthetics with identical messaging.
The Results
7,400 postcards were mailed and yielded 163 QR redemptions and 129 new customers. The campaign generated $50,400 in revenue and delivered a 1,038% ROI. Most customers were repeat clients who signed up for monthly wardrobe management plans.
Key Takeaways
Upscale design built trust with premium prospects
QR-to-booking flow simplified conversion
First-order discount removed hesitation for trying a new provider
Campaign delivered long-term value through recurring orders
Customer Reviews
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