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Automotive / Multi-Brand Vehicle Repair Campaign

Full-Service Shop Generates $25K With High-Quality Multi-Brand Repair Campaign

“We got Mercedes, Subaru, and Lexus owners from one mailing — they all came in using the coupons.”
0
Postcards Mailed
0
Total Revenue
From oil changes, diagnostics, repairs & inspections
0
Calls Tracked
0
Total Responses
0
Facebook Ad Displays
0
Clicks
0
Google Ad Displays
0
Clicks

The Challenge

This performance-oriented auto repair shop wanted to attract a broader range of customers, including luxury import and domestic vehicle owners. They were offering premium work at affordable rates but needed a campaign to reflect that — and bring those drivers in.

The Strategy

They launched a 5,200-piece postcard campaign with clean, modern visuals and bold offers: free inspections, $25 off any repair, and $20 off oil changes. The design emphasized trust, value, and multi-brand specialization (BMW, Lexus, Toyota, Ford, etc.). OMNI reach SMB ran synchronized digital ads across Google and Facebook to support the print campaign.

The Results

The campaign produced 34 total responses — 28 of them from tracked phone calls. Of the 27 cars brought in, 17 received paid services, generating $25,100 in revenue. Ads produced over 16,700 impressions and 220+ combined clicks.

$25,100
Total Revenue
684%
Return on Investment

Digital Ad Network Performance

PlatformAd DisplaysClicks
Google9,500114
Facebook7,200106

Key Takeaways

  • Multi-offer layout appeals to broad vehicle base and improves redemption

  • OMNI reach SMB allowed for consistent branding and tracking across platforms

  • This campaign delivered the highest ROI of any general service campaign run by the shop

  • Coupon response rate was highest for “any repair” and oil change incentives

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