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GlowDrop Serum Launch Sees 25% Increase in Sales With Targeted Postcard Campaign
The Challenge
This skincare company was launching the GlowDrop Serum, a new beauty product targeted at individuals looking for hydration and radiance. Their goal was to raise awareness and drive sales for their new launch while targeting skincare professionals and beauty-conscious consumers.
The Strategy
They mailed 6,000 postcards with the headline “Introducing: The GlowDrop Serum”, focusing on the hydration, radiance, and effortless beauty the product offers. The postcard included a clear product image and the offer of 15% off the first bottle. The postcards also featured a QR code that took potential customers directly to the purchase page for easy access. OMNI REACH, powered by AI, helped target beauty-conscious individuals who were already seeking new skincare products. Digital ads were used on Google and Facebook to complement the postcards.
The Results
The campaign generated 46 total responses — 38 tracked phone calls and 8 QR code submissions for purchasing the serum. They secured 30 new customers, resulting in $25,000 in revenue. OMNI ads delivered 17,500 impressions and 240 clicks.
Key Takeaways
Clear messaging around hydration and radiance resonated with skincare-focused individuals
AI-driven targeted leads helped focus on the right prospects ready to try new products
QR code integration provided easy access for consumers to buy the serum instantly
The campaign exceeded initial expectations, with a higher-than-expected return on investment
Customer Reviews
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