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High-End Dealership Closes $258K in Sales with Premium Mail Campaign
The Challenge
A luxury dealership needed to stand out in a high-competition market filled with digital ads, promotions, and noise. Their previous campaigns brought in low-interest traffic that rarely converted. They wanted to reach serious, qualified buyers for high-ticket vehicles.
The Strategy
They launched an OMNI reach SMB campaign that included 5,800 postcards targeting affluent homeowners aged 35–60 with auto loan activity. The card used a minimalistic black-and-white aesthetic to convey premium status, paired with high-impact headlines: “The Total Package.” The campaign included synchronized Google and Facebook ads running to the same audience.
The Results
The campaign generated 38 responses, 32 of which came via tracked calls. They closed 11 vehicle sales — 6 new and 5 certified pre-owned — totaling $258,000 in gross revenue. Digital ads brought in over 22,000 impressions and 322 clicks.
Key Takeaways
Simplicity, confidence, and prestige in design connect with luxury buyers
OMNI reach SMB provided trackable, multi-channel impact without overhead
Direct mail cut through the noise more effectively than their digital-only campaigns
This campaign delivered their best closing rate in the last 12 months
Customer Reviews
Plan Your Free Direct Mail Campaign Today
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