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Insurance Provider Boosts Leads and Sign-ups With Targeted Coverage Postcard Campaign
The Challenge
This insurance provider wanted to increase leads and new client sign-ups for their auto, homeowners, and renters insurance offerings. They needed to reach prospects across all life stages and drive consultations from families and individuals looking for comprehensive coverage options.
The Strategy
They mailed 6,500 postcards with the headline “We’ve Got You Covered — Wherever Life Takes You”, emphasizing their wide range of coverage options. The postcard included clear visuals and highlighted free consultations to make the offer appealing. OMNI REACH, powered by AI, helped target prospects actively seeking insurance coverage. The postcards also featured a QR code to schedule consultations immediately.
The Results
The campaign generated 56 responses — 42 tracked calls and 14 QR code submissions. They secured 40 new clients, resulting in $22,000 in revenue. OMNI ads produced 18,200 impressions and 250 clicks, further engaging potential clients.
Key Takeaways
The clear, straightforward messaging around coverage for all life stages resonated with prospects
OMNI REACH’s AI-driven targeting helped reach prospects who needed a new insurance provider
QR code integration streamlined the process for interested clients to schedule consultations instantly
This was their most successful direct mail + digital ad campaign, outperforming previous efforts
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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