Huge Savings Await – Don’t Miss Out!
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
Postcard Campaign Delivers High-Intent Clients for Local Law Firm
The Challenge
This criminal and injury defense law firm had a strong win record — but a weak online lead funnel. Their referral sources had slowed and their paid search ads weren’t generating quality inquiries. They needed a strategy to target qualified prospects locally and build urgency into their offer.
The Strategy
The firm launched an OMNI reach SMB campaign with 3,000 postcards mailed to a targeted radius of households with income $60k+ in legal-prone zip codes. The message — “We Know the Law… and Want to Get You Justice” — used direct, high-trust visuals. Simultaneously, Facebook and Google display ads ran with the same bold CTA: Free Consultation.
The Results
The campaign brought in 23 total responses, including 18 confirmed phone calls. They closed 3 cases that week with retainers totaling $14,250. Google and Facebook ads combined for 142 clicks and over 10,000 impressions. The campaign produced more direct, local leads than all previous paid ads combined.
Key Takeaways
Strong call-to-action headlines improve legal lead conversion
Pairing digital ads with postcards boosts trust for sensitive services
OMNI reach SMB made everything trackable from mail to ad clicks
For legal firms, authority-based marketing drives both calls and form fills
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.