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Meal Service Books 14 Business Accounts With High-Impact B2B Postcard Campaign
The Challenge
This office catering service wanted to expand its corporate meal delivery accounts and needed a fast, trackable way to reach office managers and HR teams. Their previous outreach relied heavily on cold calling, which yielded inconsistent results.
The Strategy
They mailed 4,800 postcards with the headline “Fuel Your Team — Fresh Meals Delivered Daily!” The card highlighted key selling points: rotating menus, dietary accommodations, and on-time delivery. A QR code allowed instant business account setup. OMNI reach SMB launched matching digital ads on Facebook and Google and tracked all calls, clicks, and QR scans.
The Results
The campaign generated 29 total responses — 22 by phone and 7 QR-based inquiries. The business signed 14 new meal delivery accounts, generating over $18,700 in monthly recurring revenue. OMNI ads produced 15,800+ impressions and 233 total clicks.
Key Takeaways
B2B meal services convert well when framed around convenience and team productivity
QR code + phone CTA gave busy office managers flexible response options
OMNI reach SMB ensured full tracking of offline and online conversions
This campaign outperformed email-based outreach by over 3x
Customer Reviews
Plan Your Free Direct Mail Campaign Today
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