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Move-Out Cleaning Service Books 20 Jobs with Postcard + Digital Campaign
The Challenge
This cleaning service was looking to expand their customer base for move-out cleaning services. They needed to capture people actively moving and needing quick, affordable cleaning solutions. Their previous marketing relied on limited referrals and word of mouth, but they were missing out on broader reach.
The Strategy
They mailed 4,700 postcards with a simple yet bold design: “MOVING? LEAVE THE CLEANING TO US!” They offered flat-rate cleanings starting at $99 for move-out services, ensuring pricing transparency. The postcard included a QR code for easy quote requests. OMNI REACH, powered by AI, targeted likely customers who were moving, optimizing the leads for maximum impact across digital ads.
The Results
The campaign produced 28 total responses — 22 tracked phone calls and 6 QR form submissions. They booked 18 jobs with $19,600 in revenue. Digital ads yielded 15,700 impressions and 211 clicks.
Key Takeaways
Flat-rate, easy-to-understand pricing attracted customers who felt confident booking immediately
AI-driven lead targeting allowed for better engagement and cost-effective marketing
QR code integration streamlined conversions, helping clients instantly request quotes
This was their most successful postcard-driven campaign in 6 months
Customer Reviews
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