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New Driver Insurance Campaign Increases Sign-Ups by 40% with Targeted Postcard
The Challenge
This auto insurance provider needed to engage new drivers looking for affordable coverage. The main goals were to drive sign-ups for their low first-time rates, promote their flexible monthly plans, and make the insurance sign-up process hassle-free with digital claims and policies.
The Strategy
They mailed 4,200 postcards with the headline “New Driver? We’ve Got You Covered”, promoting low first-time rates, digital claims, and no-hassle policies. The design featured an image of a young driver along with clear benefits and an offer to scan the QR code to get an instant rate. OMNI REACH’s AI-driven targeting helped them focus on young, first-time drivers. The campaign was complemented with Google and Facebook ads driving further engagement.
The Results
The campaign generated 28 responses — 22 tracked calls and 6 QR code submissions. They secured 22 new sign-ups, generating $18,000 in revenue. OMNI ads produced 17,200 impressions and 220 clicks, driving a high volume of conversions.
Key Takeaways
Clear, action-oriented messaging focused on the benefits for new drivers
AI-targeted leads brought in high-intent customers looking for affordable, flexible auto insurance
QR code integration allowed immediate sign-ups, increasing customer engagement
This was their most successful campaign for reaching first-time drivers and generating long-term customer relationships
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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