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Nonprofit Acquires 63 Monthly Donors With Heartfelt Postcard + OMNI QR Funnel
The Challenge
This nonprofit organization wanted to increase monthly recurring donations and stabilize long-term fundraising by converting one-time givers into committed monthly supporters. Their previous campaigns were mostly email-based and lacked long-term retention strategies.
The Strategy
They mailed 5,000 personalized postcards featuring a smiling child, clear mission copy (“Give Monthly. Change Lives Daily.”), and a bold $25/month ask. The postcard included a QR code linking directly to a simplified recurring donation form. OMNI reach SMB launched matching Google and Facebook retargeting ads and tracked every click, QR scan, and signup.
The Results
The campaign generated 63 new monthly donors, 46 of which came through the QR code. The average monthly gift was $25, producing $18,900 in annualized revenue. OMNI ads delivered over 16,500 impressions and 251 total clicks. Postcard retention was strong, with many donations occurring 1–2 weeks after initial delivery.
Key Takeaways
Warm design + QR funnel made giving fast, mobile, and easy to track
OMNI reach SMB gave full attribution visibility from print to pledge
Monthly donor language and purpose-based messaging increased retention
Most cost-effective monthly donor campaign the nonprofit had ever launched
Customer Reviews
Plan Your Free Direct Mail Campaign Today
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