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Nonprofit Raises $41,500 Through Emotional Postcard + OMNI QR Funnel
The Challenge
This nonprofit, dedicated to uplifting women and families, wanted to increase general donations to fund shelter, counseling, and workforce programs. Previous efforts had been digital-only, but leadership sought a tangible piece donors could keep — one that also felt urgent and actionable.
The Strategy
They mailed 5,500 emotionally resonant postcards featuring a mother and child and the headline “Every Voice Matters. Every Gift Helps.”. A QR code led directly to a custom donation landing page optimized for mobile users. OMNI reach SMB ran retargeting ads across Facebook and Google, mirroring the visual identity and call to action. All digital engagement and donations were tracked.
The Results
The campaign generated 72 total gifts (including 53 QR code-driven donations) and raised $41,500. Average gift size was $576, boosted by several major gifts secured through follow-up from initial postcard responders. OMNI ads delivered over 16,600 impressions and 260 total clicks.
Key Takeaways
Personal imagery + emotional messaging yielded outstanding conversion rates
QR code placement made it frictionless to act
OMNI retargeting helped recapture hesitant prospects for a second-touch donation
This was their single most successful appeal of the fiscal year
Customer Reviews
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