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Nonprofit Secures 74 Recurring Donors Through Postcard + OMNI QR Code Funnel
The Challenge
This education-focused nonprofit wanted to scale its recurring donation program with a low-friction entry point — just $15/month. Their email conversion rates had stalled, and they needed a print campaign that could create urgency and drive emotional response at scale.
The Strategy
They mailed 5,000 beautifully designed postcards featuring a confident young student and the headline: “Invest in Her Future Today.” The message emphasized donor impact ($15/month supports mentorship), and the QR code allowed instant signup. OMNI reach SMB launched matching display and search ads, which retargeted engaged users and tracked full conversion funnels from mail to donation.
The Results
The campaign generated 74 new monthly donors, with 58 coming through the QR code. The average monthly gift was $30, for an annualized value of $26,640. Ads generated over 16,700 impressions and 250+ clicks.
Key Takeaways
Message clarity + mission impact (“your $15 can change a life”) converted extremely well
OMNI dashboard tracked each QR scan, call, and signup in real-time
The campaign doubled the nonprofit’s monthly donor base in under 30 days
Print + digital integration outperformed previous email-only donor appeals
Customer Reviews
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