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Paving Company Gains 18 New Projects With Targeted “Right Finish” Postcard Campaign
The Challenge
This paving company needed to increase business for paving and sealcoating jobs while capitalizing on the off-season. Their primary goal was to target residential homeowners, property managers, and HOA communities needing maintenance or new driveways.
The Strategy
They mailed 4,700 postcards with the bold message “Protect Your Pavement. Extend Its Life.” The postcard prominently featured a before-and-after image of pavement and sealcoating to visually show the transformation. OMNI REACH powered by AI allowed the contractor to target high-intent property owners, particularly those with aging driveways and parking lots. A QR code was added for easy free estimates.
The Results
The campaign produced 28 responses — 22 tracked calls and 6 QR code-based submissions. They booked 20 jobs and generated $20,400 in revenue. OMNI ads produced 16,800 impressions and 220 total clicks.
Key Takeaways
Before-and-after images increased conversion by showcasing results visually
AI-driven targeting helped reach property owners in need of immediate sealcoating
The QR code simplified the booking process, resulting in higher conversion
This was the company’s most successful postcard campaign to date
Customer Reviews
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