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Paving Company Wins 22 Jobs With Budget-Friendly Estimate Campaign
The Challenge
This paving company was entering a slower season and wanted to lock in driveway jobs while weather was still warm. They needed a message that stood out visually and conveyed affordability, professionalism, and availability.
The Strategy
They mailed 4,700 full-color postcards featuring a green/black layout and hexagon image design, headlined: “Affordable Paving Solutions for Every Budget!” A QR code and phone number directed leads to a free estimate. OMNI reach SMB launched display ads on Google and Facebook using matching design. All clicks, calls, and form submissions were tracked.
The Results
The campaign generated 39 total responses — 30 by phone and 9 from the QR code. The contractor booked 27 estimates and closed 22 jobs. Total revenue reached $22,400. OMNI ads delivered over 16,600 impressions and 243 total clicks.
Key Takeaways
Budget-focused messaging paired with bold design drew serious local leads
OMNI reach SMB enabled full tracking and follow-up from one dashboard
56% of closed jobs came directly from QR scans
Client plans to rerun the same design next season with updated area targeting
Customer Reviews
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