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Paving Contractor Lands 19 New Jobs With Free Estimate Postcard Campaign
The Challenge
This paving contractor wanted to attract more high-ticket driveway and parking lot jobs before the season slowed down. Their team had a strong reputation locally, but lead flow was inconsistent and referral-only strategies weren’t scalable.
The Strategy
They mailed 4,500 bold black-and-yellow postcards with the headline “Asphalt Paving Services – Free Estimate”. The offer and layout made it easy to scan and act quickly. OMNI reach SMB launched ads on Facebook and Google with identical design and offer. All calls and clicks were tracked for full-funnel reporting.
The Results
The campaign produced 31 total responses — 24 phone calls and 7 form submissions. The team booked 22 estimates and closed 19 new jobs, totaling $18,900 in revenue. Digital ads delivered 14,900+ impressions and 217 total clicks.
Key Takeaways
Black + yellow color scheme with bold typography drove above-average call rate
OMNI reach SMB enabled lead tracking from postcard to click to contract
This was the most cost-effective campaign for the client since launching their business
5 of the closed jobs were referrals from initial responses — snowball ROI
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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