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Pet Subscription Service Sees 40% Increase in Subscriptions With Monthly Box Offer
The Challenge
This pet subscription box company needed a targeted approach to reach pet owners looking for personalized monthly deliveries of toys, treats, and pet surprises. They wanted to increase subscription sign-ups while promoting the benefits of tailored boxes for pets.
The Strategy
They mailed 4,500 postcards with the headline “Unbox Happiness Every Month!”, emphasizing the customization of their monthly pet boxes, with the added incentive of 20% off the first month. The postcards featured a cute dog image with a box of treats and a clear call-to-action to get the first box. OMNI REACH, powered by AI, helped identify pet owners who would be most likely to subscribe. They used QR codes and digital ads to convert leads quickly.
The Results
The campaign generated 25 total responses — 18 tracked calls and 7 QR submissions for the first box. They secured 20 new subscriptions, generating $20,000 in revenue. OMNI ads produced 15,500 impressions and 220 clicks.
Key Takeaways
Clear value proposition with the free first box discount helped convert leads into paying customers
AI-driven targeting helped the company identify the right customers who are more likely to make recurring purchases
QR code integration increased engagement and simplified the conversion process
The campaign outperformed previous efforts, showing strong returns and customer loyalty
Customer Reviews
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