Huge Savings Await – Don’t Miss Out!
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
Pickup Service Adds 164 New Clients with “Free Delivery” Campaign
The Challenge
CityPress Cleaners launched a pickup-and-delivery dry cleaning service but struggled to break into busy residential neighborhoods. Most prospects either didn’t know delivery was an option or assumed it was too expensive. Digital ads alone weren’t building enough trust or bookings.
The Strategy
OMNI reach developed a targeted campaign with a bold promise: “We’ll handle the dirty work.” The postcard emphasized convenience, free delivery, and contactless service — and featured a smiling delivery driver at the door. A QR code led to an easy booking form. AI targeting filtered households based on income, commuting behavior, and proximity to service zones. Facebook and Google ads followed up with the same messaging.
The Results
8,700 postcards mailed, 211 QR scans, and 164 new clients acquired. The campaign generated $41,200 in revenue through subscriptions and weekly orders, with an ROI of 946%. Most new customers rebooked within the first 30 days.
Key Takeaways
Messaging focused on ease + safety led to high trust and conversion
QR code simplified booking and removed friction
OMNI reach’s AI targeting reached the right households based on habits
The brand positioned itself as a premium, modern alternative to drop-off dry cleaning
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.