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Premium Auto Detailing Shop Increases High-Ticket Bookings with OMNI Campaign
The Challenge
This high-end detailing shop wanted to fill its premium service calendar with ceramic coating and full restoration appointments. Their Instagram and referral leads were drying up, and they needed a way to attract more upscale vehicle owners nearby.
The Strategy
They launched an OMNI reach SMB campaign, mailing 5,200 postcards to households with luxury and sports car ownership data. The postcard design used sleek visuals, deep black contrast, and phrases like “Turn Heads Wherever You Go” to reinforce the high-performance image. Facebook and Google ads launched in sync, retargeting the same audience with matching visuals.
The Results
The campaign generated 35 total responses, 27 tracked by phone. They converted 16 full-service packages and 4 ceramic coating jobs, with total revenue reaching $23,350 in under 3 weeks. The ad campaign drove 14,000+ impressions and over 220 clicks across platforms.
Key Takeaways
Appearance-focused messaging is highly effective with luxury car owners
OMNI reach SMB made it easy to run a synchronized campaign with zero extra lift
This was their most effective promotion in terms of profit and visibility
All results were trackable, from calls to clicks, thanks to integrated analytics
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.