Huge Savings Await – Don’t Miss Out!
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
Sealcoating Service Books 20 Jobs with Discounted Postcard & OMNI Campaign
The Challenge
This asphalt sealcoating contractor needed to attract both residential and commercial clients looking to extend the life of their pavement. They wanted to generate leads for immediate sealcoating appointments and educate property owners on the importance of pavement maintenance, especially before the winter season.
The Strategy
They mailed 4,700 postcards offering “Protect Your Pavement, Extend Its Life” with a clear call to action for sealcoating. The postcard featured a before-and-after image of asphalt work, showing the immediate visual results. OMNI REACH, powered by AI, segmented a list of targeted property owners who were most likely to need pavement maintenance. A QR code was included for instant free estimates. Digital ads on Google and Facebook reinforced the message.
The Results
The campaign generated 29 responses — 22 tracked calls and 7 form submissions from the QR code. They booked 20 jobs totaling $20,400 in revenue. The ads generated 16,500 impressions and 217 clicks, with a higher conversion rate than their previous online-only campaigns.
Key Takeaways
Before-and-after images increase visual appeal and make the service tangible for customers
AI-driven targeting helped capture high-value leads with a clear ROI
QR code integration allowed prospects to quickly request estimates, boosting conversion
This campaign was their most successful seasonal outreach, with higher-than-expected results
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.