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“Shop Small” Postcard Campaign Adds 325 Loyalty Members in 30 Days
The Challenge
A boutique stationery and gift shop wanted to increase repeat customer activity and grow its loyalty program heading into the holidays. While they had a steady stream of walk-in traffic, many customers never returned — and very few knew about the loyalty perks.
The Strategy
OMNI reach launched a clean, heartfelt postcard thanking customers for shopping small and inviting them to join a perks program. Messaging emphasized points on every purchase, member-only event invites, and surprise gifts. A QR code allowed recipients to instantly join or activate their loyalty card. Simultaneously, Facebook and Google ads displayed “shop local” messages featuring product photography and signup benefits.
The Results
From 6,700 postcards, the campaign generated 412 QR code scans and enrolled 325 new loyalty members. These new members spent an average of $87 each, totaling $28,400 in new sales and delivering an ROI of 963%. Many returned within 2 weeks to redeem a surprise gift.
Key Takeaways
Gratitude-based messaging improved engagement with warm leads
QR code simplified loyalty signups and tracked redemptions
Targeted new movers and gift buyers converted at the highest rates
“Surprise gift” language created delight and drove fast returns
Customer Reviews
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