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Spring Decor Campaign Converts 288 Orders & $34K in Sales
The Challenge
A lifestyle and home boutique wanted to reinvigorate local traffic heading into spring. They needed a campaign to highlight new arrivals, promote limited-time offers, and drive loyalty with in-store gift incentives.
The Strategy
OMNI reach designed a postcard campaign centered on a Spring Refresh Sale, featuring 20% off decor, a lookbook preview via QR, and a free gift with $75+ purchase. The postcard’s calming aesthetic was paired with Facebook and Google ads targeting eco-conscious, design-savvy shoppers. AI targeting prioritized customers with past gift purchases, recent moves, or seasonal decor preferences.
The Results
From 8,100 postcards mailed, the campaign generated 363 QR code scans, leading to 288 confirmed orders and $34,000 in revenue. ROI totaled 1,026%, with many shoppers returning again within 30 days for additional seasonal items.
Key Takeaways
“Breathe New Life” branding created calm urgency for seasonal home refresh
QR code usage increased conversion rates and helped track engagement
Targeted gift buyers and new homeowners were highest converters
The campaign sparked post-sale repeat visits and social media sharing
Customer Reviews
Plan Your Free Direct Mail Campaign Today
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