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VIP Invite Drives 143 RSVPs & $18K in Spring Capsule Sales
The Challenge
A high-end boutique wanted to launch its new Spring Capsule Collection with a private, invitation-only shopping event. The challenge was driving RSVP commitments and ensuring that the attendees weren’t just interested — they were buyers.
The Strategy
OMNI reach created an exclusive RSVP postcard that invited top past customers and select prospects to shop early with stylists. The design reflected the sophistication of the brand and included a clear QR code for RSVP. Google and Facebook ads backed up the invite, featuring product previews and a countdown to event night.
The Results
From 5,200 postcards mailed, the campaign generated 192 QR code scans and 143 RSVPs, resulting in $18,000 in Spring Capsule sales. The boutique achieved a 934% ROI, with 60% of attendees purchasing multiple pieces — many returning the following week with friends.
Key Takeaways
Exclusive design + personal invitation messaging increased response rates
QR code + digital ads helped secure RSVPs across devices
Time-sensitive “preview event” positioning created FOMO
The campaign not only sold inventory, but elevated the brand’s prestige
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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