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15% OFF Service Offer Drives 34 New Appointments in 2 Weeks
The Challenge
An independent repair shop needed to increase inbound calls and appointments during a normally slow season. Despite a loyal customer base, they struggled to reach new drivers with repair needs and had no prior tracking in place.
The Strategy
They launched a postcard + digital ad campaign using OMNI reach SMB, sending 6,000 cards to high-income households within 8 miles. The postcard clearly offered 15% off parts and labor, and ads on Google and Facebook replicated the same imagery, fonts, and message.
The Results
The campaign generated 34 responses — 26 of which came via phone — and produced over $24,000 in new service revenue in less than three weeks. Most customers mentioned the postcard directly, while digital ads delivered over 17,000 impressions and 242 clicks.
Key Takeaways
A simple, clean percentage-off offer converts better than multi-tiered service pricing
OMNI reach SMB keeps all marketing touchpoints visually consistent and measurable
Offline tracking and online clicks together showed campaign success clearly
The business now plans to repeat this exact offer quarterly
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.