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55 Roof Repairs Booked from Urgent Postcard Campaign
The Challenge
A roofing company needed to generate fast repair bookings before small issues (like leaks) turned into major damage. Their previous efforts lacked visual urgency, and most homeowners didn’t act until after their insurance deductible skyrocketed.
The Strategy
OMNI reach launched a visually urgent postcard campaign featuring an image of an indoor ceiling leak. The headline, “Don’t wait until it’s too late,” paired with free estimates and free ridge vents, encouraged fast response. QR codes led to emergency quote requests. Facebook and Google ads matched the message and ran during heavy rain alerts across local ZIPs.
The Results
From 7,500 postcards, the campaign generated 103 QR scans and led to 55 booked roof repairs. The company generated $241,500 in revenue and delivered a 1,204% ROI.
Key Takeaways
Visual urgency and bold red headlines drove fast homeowner action
Free value-adds (ridge vents) helped tip hesitant leads into booking
QR code simplified the response window while tracking results
Weather-aware ad timing improved visibility and response in high-risk areas
Customer Reviews
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