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68 New Customers Added with GreenGuard Welcome Campaign
The Challenge
GreenGuard Pest & Lawn needed to introduce their backyard mosquito and tick services to newly relocated families. Their website and organic traffic weren’t reaching people early enough — most prospects signed with national providers before GreenGuard was even considered.
The Strategy
OMNI reach launched a “Welcome to the Neighborhood” campaign targeting verified new movers within 30 days of property transfer. The postcard offered $30 off the first treatment and featured a smiling technician to reinforce trust. AI targeting ensured mail only went to homes with yards, pets, or outdoor amenities. QR codes linked directly to a special scheduling form, while Facebook and Google ads reinforced the offer across screens.
The Results
Out of 8,900 postcards mailed, GreenGuard recorded 94 QR scans and 68 converted customers. The campaign generated $32,840 in revenue, with most clients purchasing recurring seasonal plans. The ROI exceeded 880%, and the client’s team was fully booked within 10 days.
Key Takeaways
Targeting new movers captured customers before competitors arrived
Friendly visuals and a no-pressure offer encouraged immediate action
QR booking simplified sign-ups and reduced call volume
Campaign quickly built a recurring revenue base and client trust
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.