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83 New Estimates Scheduled with “New to the Neighborhood” Campaign
The Challenge
ClearFlow Plumbing recently expanded to a new service area and needed to build trust fast with newly relocated homeowners. Digital ads were driving brand impressions, but not enough appointment bookings. The company wanted to generate qualified leads and convert them quickly into estimates and jobs.
The Strategy
OMNI reach developed a postcard with a welcoming message: “New to the Neighborhood? So Are We.” It featured a smiling, uniformed plumber and QR code that led to a mobile-friendly scheduling form. AI targeting selected recent movers with detached homes, middle-to-high income, and household composition indicative of high plumbing usage. Digital ads were synced with postcard drop to deliver consistent branding across channels.
The Results
From 8,600 postcards, ClearFlow received 106 QR responses and booked 83 estimates. New jobs — primarily water heater installs, leak repairs, and drain clearing — generated $51,450 in revenue. The campaign returned 784% ROI and solidified their reputation as the go-to neighborhood plumber.
Key Takeaways
A neighborly message improved trust and receptiveness
OMNI reach ensured mail reached high-intent recent movers
QR booking smoothed out the conversion process
Brand reinforcement across digital and print made ClearFlow the clear choice
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.