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91 Customers Booked from “$35 Mosquito Spray” Postcard Campaign
The Challenge
A local pest control company wanted to fill their seasonal calendar quickly — targeting homeowners and businesses that hadn’t yet committed to mosquito treatment. Prior digital campaigns brought visibility, but not enough urgency to convert new customers fast.
The Strategy
OMNI reach created a high-impact postcard campaign with humor, urgency, and pricing up front: “$35 a spray”. The mailer targeted neighborhoods based on mosquito density data, home size, income, and past lawn care activity. A QR code led directly to a private offer page with seasonal package discounts. Matching Google and Facebook ads followed up with recipients daily to maintain pressure and brand trust.
The Results
From 9,400 postcards mailed, the campaign generated 109 QR responses and 91 new customers, totaling $30,280 in revenue. The company hit its seasonal route goal two weeks ahead of schedule and gained dozens of recurring plan customers. ROI landed at 843%.
Key Takeaways
Upfront pricing + humor made this campaign stand out and convert fast
OMNI reach’s AI filtered homes likely to need treatment, not just awareness
QR redemption created instant, trackable conversions with high close rate
Resulted in strong early-season revenue and recurring customer base
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.