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95 Patients Enroll After Care Management Postcard Outreach
The Challenge
Suncrest Medical wanted to improve health outcomes for patients managing multiple medications and chronic conditions. Their goal: increase participation in their care management program by reaching disengaged or unaware patients with a personal, supportive message.
The Strategy
OMNI reach SMB created a compassionate postcard campaign promoting “Ongoing Support for Better Health, Every Day.” The card highlighted check-ins, medication help, and a dedicated care coordinator. A QR code made enrollment simple. AI-powered targeting focused on older adults with high prescription volumes, recent hospitalizations, or chronic illness indicators. Facebook and Google ads provided digital reinforcement, encouraging follow-up from caregivers and family as well.
The Results
From 7,600 postcards, Suncrest enrolled 95 patients and generated $62,700 in revenue via CMS reimbursements and additional services. With 124 QR scans and hundreds of ad views, the campaign delivered a 1,473% ROI and improved patient engagement long-term.
Key Takeaways
Messaging focused on reassurance and trust, not just features
AI targeting reached ideal candidates for chronic care coordination
QR codes lowered enrollment barriers for seniors and caregivers
The campaign exceeded expectations in patient retention and follow-up care rates
Customer Reviews
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