Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
$980K in Closed Sales from “Stop Renting” Campaign Variant
The Challenge
A local brokerage needed to connect with renters who had good income but weren’t confident about qualifying for a mortgage. Their online ads were getting clicks but no serious follow-through. They needed a way to spark confidence and turn that into consultations.
The Strategy
OMNI reach launched a direct mail campaign that plainly stated the value: “Own your home for less than rent.” Using AI targeting, postcards were delivered to renters in neighborhoods where mortgage costs were actually lower than average rent. A bold headline, clear layout, and QR code funneled recipients to a fast consultation page. Coordinated digital ads helped maintain top-of-mind visibility across devices.
The Results
9,700 postcards were mailed and produced 61 QR responses. Of those, 10 families closed on homes, totaling $980,000 in sales volume. The campaign returned 1,109% ROI, and most leads were ready to move forward within 30 days of contact.
Key Takeaways
Cost comparison (“own for less than rent”) was the most powerful motivator
AI targeting ensured households received real, achievable offers
QR-to-consultation form helped agents avoid chasing cold leads
High response rates + qualified buyers = efficient closings
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.